Free on Friday? Live in or close to London?
“Chocolate Media is looking for people to take based in paid auditions / run throughs for a new quiz show idea. Based in central London, and starting this Friday. Please send your name and a photo to jamie.willcocks@chocolatemedia.tv”
It’s been described to me as “a very strategic quizzer’s quiz”.
Also I’m told the last callout I ran for them came up with some great people, so well done punters. I should start an agency for people who want to take part in quiz run-throughs, clearly.
Meanwhile! Here’s the first promo of The Chase US via loads of people on Twitter:
I’m hearing reports that Brooke Burns may surprise. And that’s great! I’m always happy to be wrong in a good way.
I saw an article about a new interactive game in Broadcast today, anyone heard about it?
Channel 4 is hoping that the playalong game for forthcoming panel show Was It Something I Said? (WISIS?) will have as big an impact in the space as The Million Pound Drop Live.
The David Mitchell-hosted series, produced by Maverick TV and Mint Digital, will offer a playalong element hosted entirely on Twitter. Viewers will be directed to follow a dedicated account, @somethingIsaid, which will post questions, funny pictures and supporting content to coincide with the appropriate point in the show.
Players will be able to track their progress via a mobile-optimised website that will be closely integrated with the Twitter platform. C4 estimates that 80% of TV-related Twitter usage occurs via mobile.
When a player visits the site, they will view one of three separate videos recorded by Mitchell, depending on how well they are doing.
Around 3,000 users will be sent personalised messages during each episode, with all the content produced designed to be shareable.
Separate Twitter accounts will also be launched to allow +1 viewers and those who watch the extended 45-minute repeat to also play along.
Up to 10% of the audience for The Million Pound Drop plays along online, with C4 hoping for a similar level of engagement with WISIS.
C4’s multiplatform commissioners Jody Smith and Adam Gee ordered the digital elements. The former said the broadcaster decided to host the playalong element on Twitter in response to viewer behaviour. “The interactivity around The Million Pound Drop has been hugely influential to other gameshows, and I’m expecting the interactivity planned for Was It Something I Said? to give the panel show genre just as big a kick up the arse,” said Smith.
The series is one of the first projects to have come from the broadcaster’s initiative to commission shows from non-traditional sources, and was inspired by the Quotabl.es online database Mint Digital developed for C4 in 2010.
I think second screen is the new Red Button – everyone getting quite excited over something that’s ultimately quite disappointing because it adds work to what should be leisure. About 60,000 people played MPD online last Saturday, which means that 1.15m didn’t really bother, and for that 95% of people playing along online was evidently not compelling enough to be worth doing.
I quite enjoy tweeting along with things, but when it becomes mandated it’ll lose a lot of fun. One of the problems with the MPD app, for example, is if I’m playing along with it I can’t also be reading tweets as I would be able to normally, so with nothing actually riding on the outcome I don’t bother playing it.
The other thing is as a commercial broadcaster I would want eyes on the main screen because it’s currently difficult to monetize the second screen. Twitter doesn’t actually make anyone any money.
Exit ep 3:
http://vidbull.com/7n19vmtkusw8.html